Sans Faceted Asto 9 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'ITC Machine' by ITC, 'PODIUM Sharp' by Machalski, 'Goudar HL' by Stawix, 'Fixture' by Sudtipos, 'Manual' and 'Palo' by TypeUnion, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, logotypes, sports branding, packaging, industrial, athletic, retro, assertive, mechanical, impact, compactness, ruggedness, geometric consistency, display focus, blocky, angular, chiseled, condensed, faceted.
A compact, heavy display face built from planar, faceted shapes rather than smooth curves. Strokes are thick and mostly uniform, with corners clipped into small chamfers and octagonal-like terminals that create a cut-metal silhouette. Counters are tight and geometric, the rhythm is dense, and the overall texture forms a strong vertical presence with clear, squared-off joins and minimal modulation.
Best suited for posters, headlines, and short callouts where strong impact and compact width are useful. It also fits logo wordmarks, sports- or team-inspired branding, and bold packaging labels that benefit from an industrial, stamped aesthetic.
The font projects an assertive, no-nonsense tone with a gritty, industrial edge. Its faceted construction and compressed stance evoke athletic numbering, workshop signage, and vintage poster lettering, giving text a punchy, energetic feel.
The design appears intended to deliver maximum visual impact in a compact footprint while maintaining a cohesive geometric language. By replacing curves with repeated chamfers and facets, it aims for a rugged, engineered character that stays legible and striking in large display settings.
Across the set, the angled cuts are applied consistently to soften corners without introducing curvature, producing a distinct ‘machined’ look. In running text it reads best at larger sizes, where the small interior counters and tight apertures don’t crowd together.