Sans Normal Ligiv 7 is a very bold, normal width, low contrast, italic, normal x-height, monospaced font visually similar to 'ATC Harris' by Avondale Type Co., 'Monospace 821' by Bitstream, and 'Arbeit Technik' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, punchy, confident, retro, impact, speed, display, branding, attention, slanted, compact, rounded, blocky, crisp.
A heavy, right-slanted sans with compact, sturdy letterforms and broadly rounded curves. Strokes are consistently thick with minimal modulation, producing strong, solid counters and clear silhouettes. The construction leans geometric and simplified, with squared-off terminals and tight apertures that keep the texture dense and even across lines. Numerals match the weight and stance of the letters, reading as bold, stable shapes suited to impact-driven settings.
This font is well suited for bold headlines, poster typography, and branding that benefits from an energetic, athletic feel. It can work effectively in short bursts of text—labels, packaging callouts, and logo wordmarks—where strong presence and quick recognition are more important than airy readability.
The overall tone feels fast and assertive, with a sporty, action-forward attitude. Its dense black color and pronounced slant suggest momentum and urgency, while the rounded geometry keeps it friendly rather than harsh. The result is a confident, retro-leaning voice that reads like headline typography built to grab attention.
The design appears intended to deliver maximum impact with a streamlined, geometric sans structure and a forward-leaning stance. Its consistent stroke thickness and compact proportions aim to maintain a dense, attention-grabbing color while preserving straightforward, modern letter shapes.
The combination of strong weight and slant creates a pronounced rhythm, especially in all-caps where diagonals and rounded bowls form a consistent forward drive. The lowercase appears designed for clarity at display sizes, prioritizing bold shapes and simple joins over delicate detailing.