Sans Normal Amgis 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Candor' by Brink, 'Rockford Sans' by Fenotype, 'Creata' by Ivan Petrov, and 'Blom' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, posters, modern, neutral, friendly, tech, clean, clarity, versatility, modernity, legibility, geometric, rounded, open counters, high legibility, crisp terminals.
A solid, contemporary sans with largely geometric construction and generously rounded bowls. Strokes are even and sturdy, with crisp, mostly straight terminals and minimal modulation. Curves are smooth and circular in characters like C, O, and Q, while diagonals in A, V, W, and Y are clean and firmly weighted. Counters are open and the spacing feels orderly, producing a clear rhythm in both uppercase and lowercase. Figures are straightforward and readable, matching the letterforms in weight and overall color.
This font is well suited to interface typography, product branding, and clear headline work where a confident, contemporary sans is needed. Its open forms and sturdy strokes also support wayfinding, labels, and short-to-medium text in print or on screens.
The overall tone is modern and pragmatic with a friendly edge from the rounded forms. It reads as dependable and straightforward, giving a clean, contemporary voice suited to digital and brand-facing contexts without feeling overly formal.
The letterforms suggest an intention to deliver a versatile, no-nonsense geometric sans that prioritizes legibility and consistency. It appears designed to perform reliably across display sizes while maintaining a clean, modern character.
The design favors clarity over personality-driven quirks, with consistent proportions and strong silhouette recognition across the set. Round letters stay smooth rather than squared-off, helping the texture remain even in longer text samples.