Sans Normal Okmid 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'BR Candor' by Brink, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Gogh' by Type Forward, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, neutral, impact, clarity, contemporary, approachability, versatility, geometric, rounded, open, sturdy, even.
A solid, geometric sans with broad proportions, generous counters, and clean terminals. Strokes are heavy and even, with smooth curves in C/O/Q and a straightforward, constructed feel across the alphabet. Corners tend to read softly rather than sharply, and the overall rhythm is steady with clear, uncomplicated letterforms that hold up well at large sizes.
Best suited to headlines and prominent text where its broad stance and strong weight can carry a message quickly. It also works well for branding systems, packaging, and signage that benefit from a clean, friendly geometric voice and high impact at medium-to-large sizes.
The tone is modern and approachable, projecting clarity and confidence without feeling overly technical. Its rounded geometry and substantial weight give it a friendly, dependable presence suited to contemporary branding and display typography.
Designed to deliver a contemporary, geometric sans voice with high presence and straightforward readability. The emphasis appears to be on robust shapes, open counters, and consistent curves for clear communication in display and brand contexts.
Uppercase forms are simple and assertive, while lowercase maintains a clear, utilitarian structure; the single-storey-style shapes (such as the compact, rounded bowls) contribute to an informal, accessible character. Numerals are sturdy and highly legible, matching the same even, constructed logic as the letters.