Sans Normal Armih 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, forms, instructional, packaging, neutral, modern, friendly, clean, utilitarian, legibility, versatility, approachability, modernization, rounded, open apertures, humanist, even rhythm, soft terminals.
This typeface presents as a clean sans with rounded construction and gentle, slightly humanist proportions. Strokes are even and steady, with softly finished terminals rather than sharp cuts, giving curves a smooth, continuous feel. Counters are generally open and spacious, and the lowercase shows a straightforward, readable structure with a single-storey “a” and a compact, neat “t.” Numerals follow the same calm geometry, with simple, well-balanced forms and consistent stroke thickness across the set.
It is well-suited for user interfaces, product copy, and general-purpose body text where clarity and consistency matter. The open counters and soft, rounded finish also make it a good fit for instructional materials, labels, and packaging that benefits from an approachable tone. It can scale up for headings when a clean, friendly sans voice is desired.
Overall, the tone is neutral and contemporary, leaning approachable rather than strictly technical. The rounded shaping and open forms keep it friendly and accessible, while the consistent rhythm maintains a professional, no-nonsense voice. It reads as versatile and unobtrusive—designed to support content without calling attention to itself.
The design intent appears focused on producing a dependable, broadly usable sans with a modern, approachable character. Rounded forms and restrained detailing suggest an emphasis on legibility and comfortable reading, while maintaining a neutral aesthetic that adapts across many contexts.
Capitals are clean and evenly proportioned, with round letters maintaining smooth circularity and straight-sided letters staying crisp without feeling rigid. The lowercase “g” is single-storey and rounded, contributing to an informal, modern texture in body text. Spacing appears balanced in the sample paragraph, producing an even color and steady line flow.