Sans Contrasted Suva 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, sports branding, confident, industrial, sporty, contemporary, authoritative, impact, clarity, branding, display, durability, blocky, compact, soft corners, high impact, robust.
A heavy, geometric sans with broad proportions and a compact, dense color on the page. Strokes are mostly uniform with subtle modulation at joins and curves, and terminals are clean and squared with slightly softened corners. Counters are relatively tight, while bowls and curves are generously rounded, creating a sturdy, engineered feel. The overall rhythm is steady and mechanical, with simplified forms and minimal ornamentation that keep the silhouette bold and unmistakable.
Best suited to headlines, posters, packaging, and wayfinding where a bold, high-impact voice is needed. It also works well for sports and industrial branding, product marks, and promotional graphics that benefit from wide, sturdy letterforms and strong visual presence.
The font communicates strength and directness, with an assertive, no-nonsense tone. Its wide stance and blocky shapes read as modern and utilitarian, suggesting performance, machinery, and contemporary branding that prioritizes clarity and impact.
The design appears intended to deliver maximum impact with simple, durable shapes: a modern, geometric sans built for attention-grabbing display use. Its slightly softened corners temper the strict geometry, aiming for a balance of toughness and approachability.
In text, the heavy weight and compact counters create a strong mass that favors larger sizes and short bursts of copy. Numerals match the bold, rounded geometry of the letters, reinforcing a cohesive, signage-like presence.