Sans Superellipse Hubom 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Navine' by OneSevenPointFive, 'Hype vol 3' by Positype, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, contemporary, sporty, no-nonsense, impact, bold branding, modern utility, strong display, rounded corners, blocky, compact, geometric, heavy terminals.
A compact, heavy sans built from squared-off, rounded-rectangle geometry. Curves are tightened into superellipse-like bowls with softened corners, while verticals and horizontals stay straight and thick, producing an even, low-modulation color. Counters are relatively small and sturdy, with wide, flat terminals and minimal stroke articulation. Uppercase forms read broad and stable; lowercase is similarly chunky with simple joins and short extenders, creating a dense, poster-forward rhythm. Numerals follow the same blocky construction with large mass and clear silhouettes.
Best suited to headlines, display typography, and brand marks that need immediate impact. It performs well in posters, packaging, and signage where large sizes and strong contrast are available, and it can add a rugged, modern voice to sports or product-forward identities.
The overall tone is forceful and utilitarian, with a contemporary, industrial edge. Its rounded-square forms keep the weight from feeling harsh, but the dense black presence still communicates confidence and impact.
The design appears intended to deliver maximum visual punch through dense strokes and rounded-square geometry, balancing toughness with approachable softened corners. It prioritizes bold, high-energy communication and consistent, simplified letterforms over fine typographic nuance.
The design’s softened corners and squarish bowls create a distinctive “rounded machinery” feel that stays consistent across caps, lowercase, and figures. In longer lines, the tight apertures and heavy interior spacing emphasize solidity over delicacy, favoring bold statements and high-contrast layouts.