Sans Normal Lidar 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, friendly, punchy, modern, impact, motion, approachability, clarity, display, oblique, rounded, soft corners, heavy terminals, compact.
A heavy, oblique sans with rounded, softened corners and a strongly forward-leaning stance. Strokes are thick and mostly uniform, with broad curves and compact counters that keep the silhouette dense and high-impact. Forms favor simple geometric construction—round bowls and smooth joins—while angled terminals and a consistent slant create a fast, unified rhythm across uppercase, lowercase, and numerals. Spacing appears moderately tight for a bold style, helping lines of text read as a cohesive, dark mass.
Best suited for bold display applications such as headlines, posters, brand marks, and campaign graphics where speed and impact matter. It can also work well on packaging and apparel-style graphics, especially when short phrases need to feel dynamic and contemporary.
The overall tone is energetic and sporty, with a confident, headline-forward presence. Its rounded geometry adds a friendly, approachable feel, while the pronounced slant injects motion and urgency suited to attention-grabbing messaging.
The design appears intended to deliver a bold, modern sans voice with built-in motion from its oblique angle, balancing geometric clarity with rounded friendliness for highly legible, high-energy display typography.
The character shapes stay visually consistent across the set, with clear, sturdy numerals and uncomplicated letterforms that prioritize impact over delicacy. The strong slant and dense color suggest it will look best with adequate line spacing in longer passages.