Sans Normal Ahmud 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, modern, confident, friendly, clean, direct, display impact, brand clarity, geometric simplicity, everyday usability, geometric, rounded, sturdy, compact, high-impact.
A heavy, geometric sans with broadly circular bowls, smooth curves, and straight-sided stems that keep the overall color even and solid. Terminals are largely blunt and squared off, while key joins soften into rounded transitions, creating a sturdy but approachable texture. Counters are relatively compact for the weight, and the forms favor simple, efficient construction—single-storey lowercase a and g, a straightforward t with a short crossbar, and a clean, open e. Proportions feel balanced rather than condensed or extended, with clear, stable verticals and consistent rhythm across the alphabet and numerals.
Best suited to headlines, short passages, and prominent UI or signage where strong shape recognition and impact matter. It works well for brand marks, packaging, and marketing collateral that benefits from a modern, approachable sans with substantial weight and clear forms.
The tone is contemporary and assertive without feeling sharp or aggressive. Its rounded geometry and simplified letterforms give it a friendly, accessible voice suited to straightforward communication. Overall it reads as practical and modern, with enough warmth to work in consumer-facing settings.
Likely designed to deliver a contemporary geometric sans voice with maximum visual punch and clean readability. The emphasis on simplified construction and rounded geometry suggests an intention to be versatile for modern branding and display typography while remaining straightforward and easy to set.
Uppercase shapes emphasize geometric clarity—rounded C/G/O-like forms paired with flat-topped E/F and a broad, symmetrical W—while lowercase maintains strong presence through large strokes and compact apertures. Numerals match the same geometric logic, with simple, high-contrast silhouettes that hold up well at display sizes.