Sans Normal Efmek 1 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, posters, ui text, casual, friendly, modern, approachable, airy, friendly italic, readable display, modern versatility, rounded, humanist, open counters, soft terminals, lively.
A slanted, rounded sans with smooth, elliptical curves and gently tapered strokes. Letterforms favor open apertures and generous counters, giving a clear, breathable texture. Terminals are mostly soft and subtly angled, and many joins show a light calligraphic influence that keeps the rhythm lively without introducing sharp contrast. Capitals are clean and upright in structure while still following the overall italic slant, and the figures are simple, readable, and consistent with the same rounded, flowing construction.
Well suited to brand identities, packaging, and editorial settings that want a relaxed, modern voice. The open shapes and even rhythm also make it a good candidate for UI labels, short paragraphs, and captions where a softer, more personable italic style is desired.
The overall tone feels informal and personable, with a nimble, handwritten-like energy delivered through a clean sans framework. It reads as contemporary and friendly rather than formal, making text feel conversational and light on the page.
Likely designed to provide an easygoing italic companion for general-purpose typography, balancing clean sans construction with a gentle, humanist liveliness. The aim appears to be readability with a friendly character, avoiding severity while staying versatile in everyday design contexts.
The slant is steady across cases and numerals, and the curved forms (C/G/O/Q and lowercase a/e/s) emphasize smooth continuity. Stems and diagonals (K/V/W/X/Y) keep a slightly flexible, humanist feel rather than rigid geometry, which helps maintain an easy reading flow in mixed-case text.