Sans Normal Lubam 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova; 'Muller Next' by Fontfabric; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Nietos' by Melvastype; 'Neue Reman Sans' by Propertype; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, friendly, confident, punchy, impact, momentum, modernity, approachability, oblique, rounded, soft corners, compact counters, heavy terminals.
A heavy, oblique sans with broad proportions and rounded, sculpted curves. Strokes stay consistently thick, with softened joins and terminals that keep the letterforms smooth rather than sharp. Counters are relatively compact (notably in forms like B, P, R, and e), giving the font a dense, high-impact color. The lowercase leans on single-story a and g with simple, sturdy construction, while the uppercase maintains clean, geometric silhouettes with minimal modulation.
Best suited to large-scale use where the heavy weight and oblique stance can create emphasis—such as headlines, poster typography, bold brand wordmarks, and energetic marketing. It can also work well for short bursts of text on packaging or apparel graphics where strong presence and quick readability are priorities.
The overall tone feels sporty and energetic, with a friendly, approachable softness from the rounded shaping. Its slant and mass communicate momentum and confidence, making it read as bold and assertive without becoming harsh.
Designed to deliver maximum impact with a smooth, contemporary sans structure, combining wide, rounded forms with a consistent slant to suggest speed and modernity. The dense counters and thick strokes prioritize visual punch and legibility at display sizes.
Round characters like O and 0 appear close in structure, and the numerals share the same thick, streamlined logic as the letters, reinforcing a cohesive display rhythm. The slant is consistent across uppercase, lowercase, and figures, supporting a forward-leaning, headline-oriented voice.