Slab Rounded Usfu 7 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, sturdy, playful, approachable, approachability, impact, retro flavor, robustness, rounded slabs, soft corners, bracketed serifs, heavy weight, compact counters.
A heavy, softly rounded slab-serif with broad proportions and low contrast between stems and horizontals. Serifs are thick and blocky with generous rounding, creating a cushioned, stamped look rather than sharp slab edges. Curves are full and smooth, joins are sturdy, and the overall rhythm is steady and even, with compact internal counters and a strong baseline presence. The lowercase reads as sturdy and utilitarian, while the numerals share the same dense, rounded construction for consistent texture in mixed settings.
This style suits bold headlines, posters, and signage where strong presence and quick recognition are important. It also works well for branding and packaging that benefits from a friendly, vintage-leaning slab-serif texture, and for short text blocks where a dense, even color is desirable.
The overall tone feels warm and approachable, with a retro, display-friendly voice. Its rounded slabs and dense color give it a confident, workmanlike character that also comes across as playful and inviting rather than formal.
The design appears intended to blend the authority of a slab-serif with softened, rounded details for a more approachable, contemporary-retro effect. It prioritizes strong silhouette and consistent weight to deliver high-impact readability in display contexts.
In text, the heavy serifs and rounded terminals create a strong horizontal emphasis and a dark, uniform typographic color. The shapes lean toward clarity and solidity over delicacy, making the face feel robust and headline-oriented.