Slab Rounded Ushi 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Slab' by Artegra, 'Barnic Slab' by Peninsula Studioz, 'Choplin' by René Bieder, and 'Chom' by Wundertype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, retro, chunky, playful, approachable, friendly impact, retro display, softened slab, branding voice, rounded slabs, soft corners, ink-trap feel, compact counters, poster-ready.
A heavy, soft-edged slab serif with rounded terminals and a consistently thick stroke throughout. The letters are broadly proportioned with generous width and sturdy verticals, while bowls and curves stay smooth and almost rubbery in feel. Serifs read as blocky slabs that melt into the stems rather than ending crisply, producing a cushioned silhouette and a strong, even color on the page. Counters are relatively compact in many forms, and several joins show slight pinching that gives an ink-trap-like ruggedness without breaking the overall smoothness.
Best suited for headlines and short to medium-length display copy where its thick, rounded slabs can do the talking—posters, packaging, storefront-style signage, and brand marks. It can also work for labels and UI callouts when used large enough to preserve interior clarity, especially in high-contrast color pairings.
The tone is warm and welcoming, with a distinctly nostalgic, sign-painter/print-era friendliness. Its chunky shapes and softened slabs create a playful confidence—bold and attention-getting, but not aggressive. The overall impression is casual, retro, and broadly legible at display sizes.
This design appears intended to deliver maximum impact with a friendly, rounded slab voice—combining strong presence with softened terminals for an inviting, retro-leaning personality. The consistent stroke weight and broad proportions suggest a focus on clear, high-visibility display typography rather than delicate text refinement.
In text settings the heavy weight and tight inner spaces create a dense rhythm, so spacing and size will strongly influence readability. The figures and capitals maintain the same cushioned slab logic, keeping the set visually consistent for headings, labels, and branding.