Sans Normal Obgek 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cralter' by Edignwn Type, 'Branding SF' by Latinotype, and 'MVB Embarcadero' by MVB (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, approachable, playful, impact, friendliness, display clarity, retro flavor, rounded, soft corners, chunky, sturdy, bubbly.
A heavy, rounded sans with compact, blocky proportions and softly eased corners. Curves are broad and smooth, with minimal stroke modulation and sturdy joins that keep counters open despite the dense weight. Terminals tend to feel slightly sculpted rather than purely geometric, giving the shapes a gently irregular, hand-cut character while maintaining consistent rhythm across the set. Numerals and caps read as solid, poster-like forms with ample presence and clear silhouettes.
This font excels in headlines, posters, and short-form copy where a bold, friendly voice is needed. It also suits branding and packaging that benefit from rounded, approachable shapes, as well as signage where strong silhouettes support quick recognition.
The overall tone is warm and outgoing, balancing bold impact with a friendly softness. Its rounded geometry and chunky construction evoke a casual retro sensibility that feels inviting rather than austere, making it well-suited to upbeat, personality-forward messaging.
The design appears intended to deliver maximum impact with an inviting, rounded character—combining bold, simplified letterforms with soft corners to create a confident, readable display voice that still feels personable.
At text sizes, the weight creates strong color and a tight, emphatic texture; it reads best when given generous spacing and line height. The lowercase shows a distinctly robust, simplified construction that keeps forms legible and lively in display settings.