Sans Normal Obdom 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC Texto' and 'AC Texto Pro' by Antoine Crama, 'FF Sero' by FontFont, 'Glober' by Fontfabric, 'Whitney' by Hoefler & Co., 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, titles, friendly, playful, chunky, retro, impact, approachability, display emphasis, brand friendliness, rounded, blunt, compact, bouncy, soft-cornered.
A heavy, rounded sans with thick, even strokes and blunt terminals. Curves are generously radiused and counters are compact, producing a dense, high-ink silhouette that stays smooth rather than sharp. Proportions feel slightly condensed in places with a steady vertical stance, and the lowercase shows a simple, single-storey construction where applicable, keeping the forms direct and bold. Numerals and capitals match the same blocky, rounded geometry, with clear, stable shapes designed to hold up at large sizes.
Best suited to headlines and display settings where its bold mass and rounded shapes can read cleanly—such as posters, packaging, branding marks, and short, emphatic titles. It can also work for punchy UI labels or signage when used with generous sizing and spacing.
The overall tone is warm and approachable, with a distinctly chunky, upbeat presence. Its soft corners and compact counters give it a playful, retro-leaning feel that reads as friendly rather than technical or austere.
The design appears intended to deliver maximum impact with a friendly, approachable character—combining sturdy, high-coverage strokes with softened geometry to create a bold display voice that feels welcoming and fun.
The font’s visual rhythm is driven by broad curves and thick joins, which creates strong word shapes but can reduce interior openness in smaller settings. It maintains a consistent, uniform color across lines of text, emphasizing impact and solidity over delicacy.