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Sans Normal Olluv 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Urania' by Hoftype, 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry, and 'Bassen' by SRS Type (names referenced only for comparison).

Keywords: headlines, posters, signage, packaging, branding, modern, confident, friendly, utilitarian, clean, impact, clarity, modernity, versatility, rounded, geometric, sturdy, solid, even.

A sturdy sans with broad proportions and generous interior space, built from simple geometric curves and straight terminals. Strokes are consistently thick with minimal modulation, giving a solid, even color in text. Curved letters like C, G, O, and S are smoothly rounded, while straight-sided forms (E, F, H, N) keep crisp right angles and squared ends. The lowercase shows single-storey a and g, a rounded, open e, and a straightforward t with a short crossbar; numerals are similarly heavy and open, with a simple 1 and rounded 0/8 shapes.

Well suited for headlines, posters, and signage where strong presence and quick readability are needed. It also fits branding and packaging that benefit from a clean, contemporary voice, and can work for short UI labels or navigational text when ample spacing is available.

The overall tone is modern and approachable, with a confident, no-nonsense presence. Its rounded geometry and broad stance keep it friendly rather than severe, making it feel contemporary and practical.

The design appears aimed at a versatile, geometric grotesque look that delivers impact without decorative quirks. It prioritizes bold clarity, broad proportions, and clean construction for modern display and brand-driven typography.

At display sizes the heavy strokes and wide set emphasize clarity and impact, while in longer lines the uniform weight produces a strong, consistent rhythm. The counters remain relatively open for a bold cut, helping maintain legibility despite the dense stroke weight.