Sans Superellipse Etlom 14 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Polate' and 'Polate Soft' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, urgent, industrial, dynamic, modern, impact, speed, space-saving, modernity, utility, condensed, oblique, blocky, rounded, compact.
A compact, tightly set sans with a pronounced forward slant and dense, blocky silhouettes. Strokes are heavy and largely uniform, with corners often softened into squared-off rounds, giving counters a rounded-rectangle feel. Proportions are tall and compressed, with narrow apertures and economical spacing that creates a strong vertical rhythm. Terminals are clean and blunt, and curves (notably in C, G, O, and lowercase bowls) stay controlled rather than calligraphic, reinforcing a sturdy, engineered look.
This style is well suited to short, high-impact settings such as headlines, posters, product marks, and packaging where a condensed, forward-leaning voice helps text feel active and space-efficient. It can also work for branding in performance- or industry-adjacent contexts, and for bold callouts, labels, and scoreboard-like applications where strong vertical rhythm is beneficial.
The overall tone is fast and assertive, combining a racing-like slant with solid, utilitarian forms. It reads as energetic and contemporary, with a no-nonsense confidence suited to attention-grabbing messages. The condensed build adds a sense of urgency and efficiency, while the rounded corners keep it from feeling overly harsh.
The design appears intended to deliver a forceful, space-saving sans that maintains clarity through simplified geometry and robust stroke weight. Its forward slant and compact widths suggest a focus on motion and emphasis, while the rounded-rectangle construction aims for a contemporary, manufactured consistency across letters and numerals.
Uppercase forms stay straightforward and monoline in spirit, with a distinctive, compact Q tail and a tightly constructed S. Lowercase is similarly compressed, with sturdy, simplified joins and a consistent oblique stress across the set. Numerals are heavy and compact, matching the letterforms’ dense color for uniform texture in mixed alphanumeric settings.