Sans Normal Negod 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Asgard' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, sporty, punchy, maximum impact, friendly display, brand voice, quick readability, rounded, geometric, chunky, smooth, high-impact.
A heavy, rounded sans with broad proportions and tightly packed counters. Strokes are thick and confident with smooth, mostly circular curves in letters like O, C, and G, paired with flat, squared terminals that keep the silhouettes clean and blocky. The overall rhythm is compact and steady, with small apertures and dense internal spaces in several glyphs, giving the face a strong, poster-like color on the page. Numerals follow the same chunky, simplified construction and read as sturdy, display-oriented forms.
Best suited to large-scale typography where weight and width can do the work: headlines, posters, storefront or wayfinding signage, and bold brand marks. It also fits packaging and promotional graphics that benefit from a friendly, high-impact voice, while extended paragraph setting may feel dense due to the tight counters and heavy texture.
The tone is assertive and upbeat, with a warm, approachable softness from the rounded geometry. It suggests a retro-leaning, sporty energy—confident and attention-grabbing without feeling sharp or technical.
The design appears intended to maximize presence and legibility at display sizes through oversized, rounded structures and simplified letterforms. Its balance of soft curves and firm, flat terminals aims for a modern, approachable bold sans that reads quickly and carries strong visual personality in branding and headline contexts.
Round letters lean toward near-circular construction, while diagonals in forms like K, V, W, X, and y add a dynamic, angular counterpoint. The lowercase shows a single-storey approach in several shapes (notably a and g), reinforcing an informal, contemporary feel and improving impact at larger sizes.