Sans Normal Adbaj 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mirai' by GT&CANARY, 'Neptune' by Indian Type Foundry, 'Madani' by NamelaType, 'Neue Reman Sans' by Propertype, and 'Bozon' by ROHH (names referenced only for comparison).
Keywords: ui text, branding, marketing, headlines, presentations, modern, clean, friendly, contemporary, efficient, clarity, approachability, motion, modernity, utility, rounded, oblique, humanist, open apertures, soft terminals.
A slanted sans with rounded, open forms and a smooth, even stroke color. Curves are generously circular (notably in C, O, Q, and e), while straight strokes stay crisp and lightly tapered at joins, producing a calm, low-friction rhythm. Terminals are mostly square-cut but softened by the oblique angle, and counters remain roomy for clarity. Uppercase proportions feel straightforward and neutral; lowercase has a slightly humanist feel with single-storey a and g, an open e, and a gently hooked f.
This face works well for interface labels, dashboards, and general product typography where an oblique style can add emphasis while staying readable. It also suits contemporary branding, short headlines, and campaign copy that benefits from a friendly, forward-moving tone without decorative distraction.
The overall tone is modern and approachable, with an energetic forward lean that reads as active without becoming aggressive. Its roundness and open shapes give it a friendly, product-minded voice suited to clear communication.
The design appears intended to provide an everyday sans voice with built-in emphasis through a true italic/oblique posture, balancing neutrality with warmth. Its open apertures and round construction suggest a focus on clarity at a range of sizes and on-screen contexts.
The italic construction appears native rather than a simple slant: several letters show purposeful reshaping (notably a, f, g, y) and consistent diagonal stress across the set. Numerals are clean and legible, with a simple, modern 1 and rounded 0/8 forms that match the alphabet’s curvature.