Sans Normal Apkuv 7 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, body text, signage, branding, editorial, modern, clean, friendly, neutral, functional, legibility, versatility, modernity, clarity, approachability, open apertures, large counters, rounded terminals, soft geometry, even rhythm.
This is a geometric-leaning sans with smooth, round bowls and broadly open counters. Strokes are even and monolinear, with gentle rounding at joins and terminals that keeps the overall texture soft rather than sharp. Proportions are generous—letters read a bit expanded, and the x-height is notably tall, which increases presence and legibility in running text. Curves are clean and consistent (notably in C, G, O, S, and the numerals), while straight-sided forms like E, F, and T stay crisp and stable, producing an even, contemporary rhythm across lines.
It performs well in interface typography and product copy where a tall x-height and open shapes help at small sizes. The wide stance and smooth geometry also suit headings, signage, and brand systems that need a clean, contemporary sans that remains comfortable in longer passages.
The overall tone is modern and approachable, with a calm, no-nonsense voice. Rounded geometry and ample internal space give it a friendly feel without becoming informal, making it suitable for brands that want clarity with a touch of warmth.
The design appears intended as a versatile, everyday sans that prioritizes clarity and evenness. Its rounded geometric construction and generous proportions aim to deliver a contemporary look that stays neutral enough for broad use while remaining visually friendly.
Lowercase forms emphasize readability: the single-storey a and g, high-shouldered r, and open e keep word shapes clear. Numerals appear rounded and straightforward, matching the letterforms in width and weight for consistent typographic color in mixed text.