Sans Normal Efbiy 23 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, brand voice, editorial, packaging, posters, modern, clean, friendly, informal, clarity, approachability, motion, modern utility, readability, rounded, open apertures, airy, minimal, slanted.
A slanted sans with rounded, near-monoline strokes and an airy overall color. Letterforms rely on smooth circular and elliptical geometry, with open apertures and generous internal counters that keep shapes clear at text sizes. Terminals are clean and unembellished, and the rhythm feels relaxed due to the forward slant, broad proportions, and spacing that avoids crowding. Numerals follow the same rounded, open construction and maintain consistent stroke weight with the letters.
Well-suited to UI and product copy where a modern, personable tone is needed, especially for labels, navigation, and short paragraphs. It also works well in brand systems, lifestyle packaging, and editorial settings where an italic-forward, spacious sans can add emphasis and pace without sacrificing clarity.
The tone is contemporary and approachable, combining a crisp, minimal construction with a conversational italic energy. It reads as friendly rather than formal, with a soft, rounded voice that still feels precise and efficient.
The design appears intended to deliver a straightforward sans voice with added dynamism from a consistent forward slant, prioritizing clarity through open forms and smooth curves. Its restrained detailing and rounded construction suggest a focus on versatile, contemporary communication with a friendly edge.
The sample text shows even texture across mixed-case passages, with particularly clear bowls and counters in letters like a, e, and g. The slant is steady and coherent across capitals, lowercase, and figures, helping emphasize motion without tipping into calligraphic character.