Sans Contrasted Puhi 12 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, title cards, art deco, theatrical, editorial, retro, dramatic, display impact, deco revival, stylized titling, poster voice, stencil-like, geometric, modular, vertical stress, notched.
A heavy, geometric sans with sharp vertical emphasis and pronounced thick–thin modulation. Many forms are built from tall rectangular stems paired with rounded bowls, creating a compressed, columnar rhythm. Distinctive slit-like counters and midline breaks give several letters a stencil-like, cutout construction, while terminals tend to be crisp and squared. Curves are clean and controlled, and the overall texture alternates between dense black masses and narrow white incisions that sharpen the silhouette.
Best suited to headlines, posters, cover typography, and branding where impact and stylized letterforms are desirable. It can work well for packaging, signage, and event or entertainment titling, especially at medium to large sizes where the cut details remain clear.
The tone is dramatic and theatrical, with a strong Art Deco and display-oriented presence. Its cut-and-carved detailing feels vintage and cinematic, evoking poster titling, nightlife signage, and high-impact headlines. The stark contrast and segmented shapes add a slightly industrial, engineered edge.
The font appears designed to deliver a high-impact display voice with a Deco-inspired, constructed look. Its segmented counters and notched joins suggest an intention to add visual intrigue and period flavor while keeping a broadly sans, geometric foundation.
The design relies on interior openings and notches for character, so spacing and background color play a major role in legibility. In longer settings the repeated vertical stems produce a strong pattern, making it most effective when given generous tracking and clear size hierarchy.