Sans Contrasted Puro 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, mastheads, industrial, poster, retro, assertive, compressed, high impact, distinct texture, poster voice, brand signature, ink-trap feel, vertical stress, notched terminals, blocky, stencil-like.
A heavy, display-oriented sans with pronounced thick–thin modulation and a strong vertical stress. Many letters show distinctive vertical cut-ins or notches that create narrow internal counters and a slightly segmented, ink-trap/stencil-like impression without fully breaking strokes apart. Curves are compact and controlled, with flattened joins and squared-off terminals that keep the silhouette blocky and dense. The rhythm is tight and forceful, producing a dark, even color at large sizes while preserving sharp interior shaping through the contrast and cut-ins.
This font is best used for headlines, mastheads, posters, and short statements where its strong contrast and notched forms can be appreciated. It can work well in branding and packaging that aims for an industrial, retro, or hard-edged display voice, especially at larger sizes with generous tracking.
The overall tone is bold and industrial, with a vintage poster sensibility. Its notched shapes and dense massing feel assertive and slightly mechanical, suited to attention-grabbing headlines rather than quiet text settings.
The design appears intended to deliver maximum impact with a compact, sculpted silhouette, using contrast and characteristic cut-ins to keep counters open and add a signature texture. It prioritizes recognizability and personality in display typography over neutrality.
Uppercase forms are especially monumental and uniform, while the lowercase keeps the same cut-in logic, giving words a distinctive striped texture in vertical strokes. Numerals match the heavy, high-contrast construction and maintain the same compact, squared geometry for consistent headline setting.