Sans Contrasted Puhi 10 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, industrial, art deco, authoritative, dramatic, retro, display impact, graphic texture, vintage modernism, stencil utility, headline emphasis, stencil-like, vertical stress, ink-trap cuts, condensed feel, sculptural.
A heavy display sans with sculpted, rounded-rectangle counters and a pronounced vertical stress. Many glyphs feature narrow internal slits and strategically removed joins that create a stencil-like rhythm, producing sharp white cuts through otherwise solid forms. Terminals are typically flat and squared, while curves are tightly controlled and often appear as softened corners rather than full circular arcs. Proportions lean compact with tall, blocky capitals and a steady baseline presence; numerals and lowercase echo the same cut-and-slot construction for a cohesive, modular texture.
Best suited to large-scale display applications where the internal cutouts and high-contrast construction can be appreciated: posters, event titles, album/film graphics, brand marks, packaging, and attention-grabbing signage. It also works well for short editorial callouts or section openers where a strong, stylized typographic voice is desired.
The overall tone is bold and architectural, with a vintage industrial energy reminiscent of early modernist and Art Deco lettering. The recurring incisions add tension and drama, giving text a mechanical, poster-like punch and a slightly mysterious, coded feel.
The design appears intended to deliver maximum impact through solid masses broken by deliberate interior cuts, combining a utilitarian stencil sensibility with refined, Deco-leaning geometry. Its consistent slot-and-notch motif suggests a focus on memorable texture and graphic presence rather than neutral continuous reading.
In running text the repeated vertical cutouts create strong internal striping, especially in letters like M, N, W, and numerals such as 8, which can become a defining texture at larger sizes. The distinctive apertures and simplified bowls favor headline use over small-size reading, where the fine separations may visually fill in.