Sans Normal Oslev 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Squad' by Fontfabric and 'PT Sans Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, high impact, friendly modernity, brand voice, display clarity, rounded, soft, geometric, chunky, compact.
A heavy, rounded sans with smooth, geometric construction and broadly oval counters. Curves are full and continuous with minimal stroke modulation, while terminals are clean and blunt rather than tapered. The letters sit on a steady baseline with compact joins and generous interior mass, producing strong silhouettes and tight apertures in places. Numerals follow the same sturdy, rounded logic, with clear, simple forms and consistent weight across curves and straights.
Best suited for display settings where strong presence is needed, such as headlines, posters, brand marks, packaging, and short, punchy messaging. It can work for UI labels or navigation when used sparingly and with adequate spacing, but it’s primarily a statement face rather than a long-form text workhorse.
The overall tone is bold and upbeat, reading friendly and contemporary rather than severe. Its soft corners and inflated shapes give it an approachable, slightly playful voice while still feeling solid and assured in impact.
The design appears aimed at delivering maximum impact with a friendly, geometric feel—combining sturdy proportions with rounded forms to stay approachable. It prioritizes clear, contemporary shapes and consistent weight to perform well in bold, attention-grabbing applications.
At text sizes the dense weight and occasionally tight openings can reduce airiness, but it maintains a strong, even rhythm and very high presence. The large bowls and rounded shoulders help keep forms recognizable and cohesive across capitals, lowercase, and figures.