Sans Normal Okkej 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Filson Pro' and 'Filson Soft' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, approachability, clarity, modern branding, display impact, versatility, rounded, open apertures, soft corners, geometric, smooth.
A heavy, rounded sans with smooth curves and clean, uniform strokes. The letterforms lean toward geometric construction—circular bowls, steady verticals, and broadly open counters—while maintaining practical proportions for continuous text. Terminals are generally softened, and joints are crisp without becoming sharp, producing a sturdy, even rhythm across uppercase, lowercase, and numerals. The lowercase shows single-storey forms where expected (e.g., a and g), with clear dots and uncomplicated shapes that stay legible at display sizes.
Best suited to display-led work where a strong, friendly sans is needed: headlines, brand marks, packaging, posters, and short-to-medium text in marketing or UI hero areas. The open counters and simple lowercase also support punchy subheads and callouts where clarity and warmth are equally important.
The overall tone is contemporary and friendly, pairing a solid, assertive presence with approachable softness. Its roundness and open interiors keep it from feeling severe, making it read as welcoming and straightforward rather than technical or formal.
The design appears aimed at delivering a contemporary, approachable sans that stays highly legible while projecting confidence. Its geometric roundness and softened terminals suggest an intention to balance bold presence with a welcoming, modern character for brand-forward applications.
Uppercase forms are broad and stable with generous bowls (C/G/O/Q) and clear, simple diagonals (K/V/W/X/Y). Numerals follow the same rounded, robust logic, with easily distinguishable shapes and ample interior space on 8/9/0.