Sans Normal Kumis 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Madani' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, confident, contemporary, friendly, display impact, sense of motion, modern utility, approachable strength, slanted, geometric, compact, tightly spaced, rounded.
This typeface is a slanted sans with sturdy, uniform strokes and smooth, rounded geometry. Letterforms lean consistently forward, with broadly circular bowls (notably in O, C, and o) and cleanly cut terminals that feel decisively trimmed rather than tapered. Counters are open and generous for the weight, while joins and curves stay smooth and continuous, giving the alphabet a cohesive, engineered rhythm. The digits follow the same compact, rounded construction, with clear silhouettes and simple, forceful shapes.
Well suited to headlines, subheads, posters, and brand marks where a strong, dynamic voice is needed. It can work effectively for packaging and promotional layouts, especially when set with comfortable tracking or generous line spacing to keep the texture from feeling crowded.
The overall tone is assertive and fast-moving, with a forward-leaning stance that suggests motion and momentum. Its combination of heavy presence and rounded forms keeps the voice confident without feeling harsh, reading as modern, active, and approachable.
The design appears intended to deliver a modern sans voice with built-in dynamism through a consistent forward slant and rounded, geometric construction. It prioritizes visual impact and immediacy, aiming for confident display performance while retaining friendly curves for broad appeal.
In text, the slant and strong stroke density create a tight, high-impact texture that favors emphasis and short-to-medium runs. The design’s rounded construction helps maintain clarity at larger sizes, while the heavier color can dominate in small, dense settings unless given adequate spacing.