Sans Normal Logen 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, confident, punchy, modern, energetic, impact, motion, branding, urgency, display strength, oblique, compact, rounded, blocky, clean.
A heavy, oblique sans with broad, rounded counters and softly squared outer corners. Strokes stay uniform and dense, with a compact feel created by tight apertures and short-looking extenders in the lowercase. Curves are built from smooth, elliptical geometry, while diagonals and terminals are cut with crisp, angled endings that reinforce the forward slant. Numerals and capitals read sturdy and stable, with consistent weight distribution and a strong, poster-ready silhouette.
Best suited to display settings where high impact and quick recognition matter, such as headlines, posters, sports-themed graphics, and promotional campaigns. It can work well for packaging callouts and short UI labels when a strong, energetic voice is desired, but extended paragraphs may feel heavy due to the dense shapes and tight openings.
The overall tone is assertive and energetic, with a forward-leaning rhythm that suggests motion and urgency. Its bold, compressed presence feels sporty and promotional, projecting confidence and immediacy rather than delicacy or restraint.
The design appears intended to deliver a powerful, forward-moving sans voice with strong readability at display sizes. Its rounded geometry and angled terminals aim to balance friendliness with a muscular, athletic presence for branding and promotional typography.
The design favors closed forms and sturdy joins, which increases impact at large sizes but can reduce airiness in dense text. The oblique angle is pronounced enough to function as a stylistic cue on its own, making the typeface feel dynamic even in short headlines.