Sans Normal Kedah 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mr Eaves Sans', 'Mr Eaves XL Modern', and 'Mr Eaves XL Sans' by Emigre and 'Qamari Sans' by NamelaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, dynamic, confident, sporty, modern, energetic, speed emphasis, display impact, brand voice, modern clarity, headline punch, oblique, geometric, rounded, smooth, compact.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay largely uniform, with broad bowls and clean joins that keep counters open even at the slant. The uppercase reads sturdy and slightly condensed in feel, while the lowercase shows a more varied rhythm with a single-storey “a” and “g” and a pronounced, flowing “y,” reinforcing the forward motion. Figures are straightforward and sturdy, with rounded terminals and a consistent, compact color across words.
Best suited to display settings where the slant and dense weight can deliver impact—headlines, posters, branding systems, sports or automotive-themed communications, and bold packaging. It can also work for short bursts of UI or editorial emphasis (pull quotes, callouts), where a compact, energetic voice is desired.
The overall tone is fast and assertive, pairing a contemporary, engineered clarity with an energetic, forward-leaning posture. It feels confident and functional, with a sporty momentum that suits attention-grabbing headlines and messaging that needs to sound active rather than formal.
This design appears intended to deliver a modern, high-impact sans that communicates speed and confidence while staying legible through open counters and simplified, geometric letterforms. The pronounced oblique stance and rounded construction suggest a focus on contemporary branding and dynamic display typography rather than quiet, neutral text setting.
The oblique angle is strong enough to be a defining trait, creating a continuous rightward thrust across lines of text. Round forms (like O, Q, and numerals) are smooth and stable, while diagonals and angled joins add snap and pace without introducing sharp, high-contrast details.