Sans Normal Kigam 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Basic Sans' and 'Corporative Sans' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, modern, friendly, dynamic, impact, momentum, approachability, clarity, rounded, geometric, slanted, clean, compact.
A rounded sans with a consistent rightward slant and sturdy, monoline strokes. The forms lean on simple geometric construction—broad circular counters, smooth bowls, and clean joins—paired with slightly compact proportions and crisp terminals. Uppercase shapes read stable and blocky, while lowercase shows friendly roundness with a single-storey “a” and open, uncomplicated apertures, keeping the rhythm even and highly legible at display sizes.
Best suited to headlines and short-to-medium display copy where the slanted, rounded shapes can carry a strong voice. It works well for branding systems, posters, and packaging that want a modern, energetic feel, and it’s especially fitting for sporty or youth-oriented messaging.
The overall tone is energetic and contemporary, with a bold, forward-leaning posture that feels active and assertive. Rounded curves soften the impact, giving it a friendly, approachable voice suited to modern branding.
The design appears intended to deliver a high-impact, modern italic sans that stays friendly through rounded geometry and simple construction. It prioritizes clarity and momentum, producing a cohesive, energetic texture in both all-caps and mixed-case settings.
Numerals are robust and clear, with rounded curves and straightforward silhouettes that match the letterforms. The italic angle is consistent across cases, giving text a continuous, fast-moving texture without becoming calligraphic.