Serif Other Ubma 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, mastheads, signage, gothic, noir, retro, stern, ceremonial, display impact, dramatic tone, space saving, vintage flavor, distinctive branding, angular, condensed, spurred, vertical, high-waisted.
A sharply condensed serif with tall, vertical proportions and an insistent, columnar rhythm. Strokes are heavy and largely even, with crisp corners and wedge-like spurs that read as clipped, triangular serifs rather than broad slabs. Many joins and terminals are faceted, giving counters a narrow, rectangular feel; curves are restrained and often squared-off, especially in letters like C, G, and S. The lowercase is compact with short extenders and an economy of interior space, and the figures echo the same narrow, hard-edged construction for a tightly packed texture.
This font is best used for headlines, mastheads, posters, and packaging where a compact, high-impact wordshape is valuable. It also works for signage or title cards that benefit from a strict, architectural rhythm, especially when set with a bit of extra tracking for clarity.
The overall tone is dramatic and formal, blending a gothic sensibility with a streamlined, poster-era severity. Its angular spurs and compressed silhouettes create a slightly ominous, authoritative voice that feels well suited to titles and emphatic statements rather than casual reading.
The design appears intended to deliver maximum presence in a narrow measure, using sharp spurs and squared counters to create a distinctive, decorative serif voice. It prioritizes dramatic silhouette and vertical momentum, aiming for a vintage, gothic-leaning display effect in short to medium text settings.
Punctuation is similarly narrow and vertical, and the texture of long lines becomes notably dense as letterspacing tightens. The design’s consistent faceting makes it look crisp at display sizes, while the tight counters and condensed forms can become busy when set small or in large blocks.