Sans Normal Ulbov 13 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, modern, neutral, airy, friendly, legibility, versatility, contemporary tone, approachable feel, open apertures, round counters, smooth curves, minimal, even rhythm.
This typeface is a clean sans with gently rounded forms and an even, calm rhythm. Strokes are smooth with subtle modulation, and curves resolve into softened terminals rather than sharp cuts. Counters are spacious and mostly circular, giving letters like O, C, and G a balanced, open feel, while straight-sided forms keep a tidy, contemporary structure. The lowercase shows simple, readable construction with a single-storey a and g, a compact shoulder on r, and clear differentiation across the numerals.
It works well for interface copy, product text, and general-purpose reading where unobtrusive clarity is important. The rounded, open construction also suits editorial layouts and brand systems that need a modern, approachable voice, and it should hold up for straightforward signage and labeling.
Overall, it conveys a neutral, contemporary tone that feels approachable rather than technical. The rounded geometry and open spacing lend it a friendly clarity that suits everyday communication and understated branding.
The likely intention is a versatile, contemporary sans designed for clarity and broad usability. Its geometry and softened terminals aim to keep text feeling clean and modern while maintaining a warm, readable texture in continuous setting.
The design favors clear silhouettes and generous interior space, which helps prevent letters from clogging at smaller sizes. Numerals appear straightforward and legible, with open shapes and restrained styling that blends smoothly with text settings.