Sans Normal Lamof 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Majorant' by Emtype Foundry; 'Sharp Sans', 'Sharp Sans Display No. 1', and 'Sharp Sans Display No. 2' by Monotype; and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, friendly, punchy, modern, impact, energy, approachability, modernity, rounded, slanted, compact, high-impact, soft corners.
A heavy, slanted sans with rounded, generously filled-in forms and smooth curves. Strokes are broadly uniform, producing dense silhouettes and strong color on the page. Counters are tight but clean, and terminals tend to be softly cut rather than sharp, giving the letterforms a sturdy, compact feel. The overall rhythm is energetic, with consistent forward motion and a slightly condensed impression in many shapes, while still maintaining clear, simple construction.
Best used where strong emphasis is needed: headlines, posters, large-format graphics, and bold branding moments. It also fits athletic or youth-oriented design systems, packaging callouts, and short UI/marketing phrases where a compact, energetic voice helps the message land quickly.
The tone is bold and upbeat, reading as contemporary and athletic rather than formal. Its rounded geometry and steady slant add approachability while still projecting confidence and momentum, making it feel suited to energetic, attention-grabbing messages.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure and a dynamic italic stance. Its consistent, heavy forms prioritize presence and immediacy, aiming for high visibility and a modern, energetic character.
Round characters like O/0 and o appear very circular with thick rings, and the numerals share the same compact, forward-leaning stance as the letters. In running text the dense weight and tight interior spaces create strong emphasis and a headline-first personality.