Sans Normal Lobuj 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Equip' by Hoftype, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'Frederik' by The Northern Block, and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, friendly, impact, momentum, modernity, approachability, legibility, slanted, rounded, compact, punchy, soft corners.
A heavy, slanted sans with rounded construction and smooth, continuous curves. Strokes are uniform and full, with generous counters that keep letters open even at large weight. Terminals are mostly clean and slightly softened, and curves dominate the geometry, giving bowls and numerals a steady, inflated feel. The rhythm is compact and forward-leaning, with broad forms like O/C and strong diagonals in A/V/W/X that read clearly in display sizes.
Best suited to headlines, short statements, and prominent UI or editorial callouts where strong emphasis is needed. It works well for branding and packaging that want a modern, energetic presence, and for sports or lifestyle contexts where a sense of motion and strength supports the message.
The overall tone is bold and upbeat, projecting motion and confidence through its consistent slant and dense color. Rounded shapes keep it approachable rather than aggressive, making it feel sporty and contemporary. The combination of weight and smooth curves suggests emphasis, impact, and a promotional voice.
The design appears intended as a high-impact italic display sans that maintains friendliness through rounded forms while delivering strong visual volume. It aims to combine speed and momentum with straightforward, highly legible shapes for attention-grabbing typography.
Lowercase forms appear sturdy and simplified, with single-storey shapes where applicable and clear, circular dots on i/j. Numerals are wide and prominent, matching the letterforms’ rounded proportions and maintaining strong legibility in large settings.