Sans Normal Hoket 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, modern, friendly, clean, approachable, techy, legibility, neutrality, modernity, warm minimalism, interface readiness, rounded, open, monoline, soft, geometric.
A rounded, monoline sans with softly squared terminals and generous curves throughout. The letterforms favor open apertures and smooth, continuous strokes, giving counters a roomy, airy feel. Geometry leans circular in characters like O and e, while joins and endpoints are subtly rounded, keeping the texture even and calm in lines of text. Overall spacing reads comfortable and consistent, producing a clear, contemporary rhythm at both display and text sizes.
Well-suited for UI and product typography where clarity and a calm texture are important, including dashboards, apps, and web interfaces. It also works effectively in modern branding, packaging, and signage that benefits from a clean look with softened edges, and can serve as a versatile editorial sans for short-to-medium reading.
The font communicates a modern, friendly neutrality—clean enough for interfaces and technical contexts, but softened by rounded details that make it feel approachable rather than rigid. Its smooth curves and open forms add an easy, conversational tone suitable for everyday branding and product communication.
The design appears intended as a contemporary, broadly usable sans that balances geometric cleanliness with rounded terminals for warmth. Its open shapes and even stroke behavior suggest a focus on legibility and smooth on-screen reading while remaining polished enough for brand-facing headlines.
Numerals follow the same rounded, low-friction construction as the letters, with clear shapes and minimal stylistic quirks. The uppercase set reads straightforward and stable, while the lowercase maintains a simple, legible skeleton with open counters and restrained detailing.