Sans Normal Vemet 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Grold', 'Grold Rounded', 'Prayuth', and 'Rohyt' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, kids media, friendly, playful, casual, approachable, retro, friendly display, playful branding, casual emphasis, soft impact, rounded, soft, bubbly, hand-drawn, informal.
A rounded, soft-edged sans with a consistent heavy stroke and a noticeable forward slant. Terminals are blunt and generously curved, giving letters an inflated, rubbery feel rather than crisp geometric precision. Counters are open and simple, curves are broad, and joins are smoothly blended, creating an even, low-friction texture across words. Proportions are compact with slightly quirky widths from letter to letter, and the numerals follow the same rounded, sturdy construction with simple, highly legible silhouettes.
This font is well suited to short, attention-getting text such as posters, headlines, product packaging, and brand marks that benefit from a friendly tone. It also works well for playful editorial callouts, signage, and kids-oriented or casual entertainment contexts where warmth and immediacy matter more than strict neutrality.
The overall tone is friendly and upbeat, with an informal, hand-made warmth that feels conversational rather than corporate. Its slanted stance adds energy and momentum, while the rounded forms keep the voice gentle and approachable. The result reads as playful and slightly retro, suited to cheerful messaging.
The design appears intended to deliver a bold, upbeat sans voice with softened geometry and an energetic slant, prioritizing friendliness and easy recognition. It aims for a contemporary display look with a touch of hand-drawn character, making text feel welcoming and lively.
Round dots and softened corners reduce sharpness throughout, and the design relies on broad curves and simplified shapes to maintain clarity at display sizes. The rhythm is lively due to small variations in letter widths, which helps it feel less mechanical and more personable.