Sans Normal Itgik 7 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Rice' by Font Kitchen (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, sporty, industrial, assertive, impact, clarity, modernity, approachability, prominence, rounded, blocky, clean, heavyweight, compact.
A heavy, rounded sans with broad proportions and generous internal curves. Strokes stay largely uniform, with softened corners and open apertures that keep counters clear even at weighty sizes. The lowercase forms are sturdy and compact, with a straightforward construction and minimal detailing, while the capitals read as wide, stable blocks with consistent horizontal and vertical rhythm. Numerals follow the same rounded, monoline logic, emphasizing clarity and solidity over finesse.
Best suited to display contexts such as headlines, posters, logotypes, and bold brand systems where a strong, wide presence is desirable. It can work for signage and packaging that need quick recognition at a glance, and for UI moments like buttons or banners when used sparingly and with ample whitespace.
The overall tone is bold and matter-of-fact, leaning modern and industrial. Its wide stance and rounded terminals give it a friendly edge, but the dense weight and simplified geometry keep the voice firm and attention-grabbing. The impression is practical and energetic, well suited to messaging that needs to feel strong and direct.
The design appears intended to deliver maximum impact through wide, rounded geometry and a simplified, robust skeleton. It prioritizes high visibility and a stable, contemporary feel, aiming for a balance between friendly curves and assertive weight.
In text, the heavy weight creates a dark typographic color, making spacing and line breaks especially important for comfortable reading. The roundness helps prevent the forms from feeling sharp or aggressive, while the broad proportions amplify presence in headlines and short statements.