Sans Normal Itmaw 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, sporty, friendly, modern, energetic, impact, display, approachability, modern branding, athletic tone, rounded, soft corners, compact apertures, sturdy, high impact.
A heavy, expansive sans with broad proportions and smooth, rounded contours. Strokes are thick and consistent, with softly squared joins and terminals that keep the shapes sturdy rather than sharp. Counters are relatively tight for the weight, giving letters a compact, punchy interior while maintaining clear silhouettes. The lowercase shows single-storey forms (notably a and g) and a prominent, flat-shouldered construction across many letters, producing an even, blocky rhythm in text. Numerals follow the same wide, solid build with rounded bowls and simplified geometry.
Best suited to headlines, posters, and identity work where high impact and immediate legibility at large sizes are needed. It also fits sports and event graphics, bold packaging callouts, and short UI labels where a sturdy, friendly tone is desirable.
The overall tone is assertive and upbeat, with a friendly softness from the rounded geometry. It reads as contemporary and athletic—built to feel loud, stable, and approachable rather than refined or delicate.
The design appears intended to deliver maximum visual weight and width with smooth, contemporary letterforms, balancing a tough, stable structure with rounded friendliness for broad, commercial display use.
Wide set widths and dense stroke mass create strong headline presence, while the relatively small counters can make long passages feel dark at display sizes. The shapes prioritize bold silhouette clarity and uniformity over open apertures or delicate detail.