Sans Other Abbab 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Lyu Lin' by Stefan Stoychev, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social media, bold, playful, friendly, quirky, punchy, attention-grabbing, brandable, display focus, personality, rounded, blocky, compact, soft corners, irregular rhythm.
A very heavy, compact sans with broadly rounded outer contours and chunky, wedge-like joins that give many strokes a subtly carved, faceted look. Curves are full and generously filled-in, counters are tight, and terminals often finish with slightly angled cuts rather than purely horizontal or vertical endings. Proportions vary noticeably from glyph to glyph, creating an uneven, hand-shaped rhythm even though the construction stays upright and generally geometric.
This font is best suited to short, high-impact settings such as headlines, posters, packaging fronts, and branding marks where its weight and distinctive shaping can be appreciated. It can also work for social graphics and punchy callouts, but the dense counters and heavy texture make it less ideal for long passages at smaller sizes.
The overall tone is energetic and good-humored, with a toy-like solidity that reads as approachable rather than severe. Its chunky silhouettes and quirky stroke shaping add personality and a slightly retro display feel, making it attention-grabbing and informal.
The design appears intended to deliver maximum visual impact with a friendly, characterful voice, combining a solid sans foundation with intentionally quirky stroke shaping to stand apart from more neutral bolds.
Uppercase forms read as sturdy blocks with simplified geometry, while lowercase letters keep the same mass and roundedness, producing a dense texture in text. Numerals are similarly heavy and compact, matching the font’s headline-first presence and maintaining strong color on the page.