Sans Superellipse Hubav 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Korolev' by Device, 'HD Colton' by HyperDeluxe, 'Neusa Neu' by Inhouse Type, 'Helsinki' by Ludwig Type, 'Tolyer' by Typesketchbook, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, compact, playful, impact, approachability, modernity, clarity, brand voice, rounded, blocky, geometric, soft corners, high impact.
A heavy, rounded sans with compact proportions and a strongly geometric skeleton. Curves and counters lean toward squarish, superellipse-like rounds, giving bowls (O, C, G, e) a softly rectangular feel rather than a pure circle. Strokes are uniform and dense, terminals are clean and blunt, and joins are sturdy, producing a solid, poster-ready texture. Letterforms are wide enough to stay readable at large sizes while maintaining tight internal space and a muscular overall color.
This font performs best in display contexts—headlines, posters, packaging, and signage—where its dense weight and rounded geometry can carry visual hierarchy. It can also work for short UI labels, badges, and social graphics when a strong, friendly emphasis is needed.
The tone is confident and approachable, mixing industrial strength with softened corners for a friendly, contemporary feel. It reads as energetic and attention-grabbing without becoming aggressive, making it well suited to upbeat branding and bold headlines.
The design appears intended to deliver maximum impact with a softened, modern geometry—pairing bold, uniform strokes with rounded-rectangle curves for a distinctive, contemporary display voice.
The lowercase shows simplified, single-storey constructions where applicable (notably a and g), reinforcing a geometric, contemporary voice. Numerals are similarly weighty and rounded, matching the letterforms for consistent impact in mixed alphanumeric settings.