Sans Normal Loror 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Zin Sans' by CarnokyType, 'Arpona Sans' by Floodfonts, 'Anona' by Nova Type Foundry, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, assertive, friendly, retro, impact, motion, attention, approachability, rounded, slanted, chunky, compact, soft corners.
A heavy, slanted sans with broad proportions and rounded, generously filled-in counters. Strokes stay largely uniform, producing a solid, poster-like color, while curves are smooth and slightly squarish at turns for a sturdy, engineered feel. The uppercase is wide and compact in its interior spacing, and the lowercase follows with a robust, punchy rhythm; figures are similarly bold and open, designed to read as strong shapes at display sizes. Overall spacing and proportions emphasize width and momentum rather than delicate detail.
Best suited to display settings where bold, energetic messaging is needed: headlines, posters, event graphics, sports-related branding, and packaging callouts. It also works well for logos and wordmarks that benefit from a wide, forward-leaning presence and a friendly, rounded finish.
The tone is confident and high-impact, with a forward-leaning stance that suggests speed and motion. Its rounded geometry keeps the voice approachable rather than aggressive, giving it a sporty, contemporary feel with a hint of retro advertising heft.
The likely intention is to deliver a high-impact, motion-forward sans for attention-grabbing typography. By combining wide proportions, a consistent heavy stroke, and softened geometry, it aims to stay readable and approachable while projecting strength and speed.
The design favors clear silhouettes and stable curves over sharp terminals, which helps maintain consistency across letters and numerals. The slant and wide set create a strong horizontal flow, making the font feel dynamic in headlines while staying cohesive in short bursts of text.