Sans Normal Asmes 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mute', 'Mute Arabic', and 'Mute Devanagari' by Indian Type Foundry and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, neutral, clean, modern, corporate, friendly, clarity, versatility, neutrality, modernity, approachability, geometric, rounded, open apertures, even rhythm, high legibility.
This is a clean sans with rounded, geometric construction and very even stroke color. Curves are smooth and circular, with straightforward terminals and minimal modulation, giving the alphabet a consistent, contemporary rhythm. Proportions feel balanced and workmanlike: capitals are wide and stable, while lowercase forms maintain clear counters and open apertures for readability. Numerals are simple and practical, matching the letterforms in weight and overall geometry.
It performs well in interfaces and product UI where consistent rhythm and clear counters support quick scanning. The straightforward geometry also suits corporate branding systems, wayfinding and signage, and general-purpose editorial or presentation typography where a neutral, modern voice is preferred.
The overall tone is neutral and modern, leaning toward a friendly clarity rather than sharp technicality. Its restrained shapes and steady spacing read as dependable and unobtrusive, suitable for informational and everyday communication.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometry and uncomplicated details suggest a focus on broad usability across digital and print contexts without drawing attention away from the content.
Round letters like O/Q/C read especially circular, and the design maintains a consistent visual system across upper- and lowercase. The lowercase shows familiar, single-storey constructions (notably in a and g), reinforcing an approachable, contemporary feel.