Sans Normal Asmes 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gezart' by Ani Dimitrova; 'Akagi', 'Akagi Pro', and 'Anago' by Positype; 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype; and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, product labeling, presentations, neutral, modern, friendly, clean, utilitarian, clarity, versatility, neutrality, legibility, geometric, rounded, monoline, open apertures, straight terminals.
A clean, monoline sans with a geometric backbone and smoothly rounded curves. Strokes are even and steady, with broadly circular counters (notably in O, Q, 0, and 8) and simple, straight terminals. Proportions feel balanced and legible, combining compact curves with clear verticals; diagonals in V/W/X and the angled leg of R add crisp structure. The lowercase is straightforward and readable, with round dots on i/j and a single-storey g and q that keep the texture simple and consistent.
This font suits interface and product typography where clarity and consistency are priorities, and it holds up well in short paragraphs, captions, and general-purpose documents. The straightforward shapes and open counters also make it a solid choice for wayfinding, labels, and instructional content where quick recognition matters.
The overall tone is neutral and contemporary, with an approachable, friendly clarity. Its restrained shapes and even rhythm project a practical, no-nonsense feel rather than a decorative or expressive voice.
The design appears intended as a versatile, general-purpose sans that emphasizes legibility and a calm, contemporary neutrality. Its geometric rounding and simplified lowercase forms suggest a focus on clean reading and broad everyday usability across digital and print contexts.
Numerals are clear and geometric, with a circular 0 and an 8 built from two even bowls; 1 is simple and vertical, and 4 uses a straight, open construction. Letterforms show generous interior space and tidy spacing, creating an even gray value in text.