Sans Normal Bumip 2 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, branding, editorial heads, playful, casual, friendly, retro, human warmth, approachability, informal voice, expressive display, soft, bouncy, hand-drawn, rounded, quirky.
A compact, rounded sans with softly irregular contours and subtly uneven stroke endings that give it a hand-made feel. Curves are smooth and full, while verticals and diagonals show slight wobble and gentle tapering, creating a lively rhythm without breaking legibility. Counters are open and circular, joins are simple, and overall spacing feels airy enough to keep the darker shapes from clogging in text. Figures follow the same informal, rounded construction and sit comfortably alongside the letters.
Well-suited to display settings where a friendly, informal voice is needed—posters, packaging, café and retail branding, children’s materials, and attention-grabbing editorial headings. It can also work for short-to-medium text when a casual, human tone is desired, especially at comfortable sizes.
The tone is warm and approachable, with a lightly mischievous, cartoon-adjacent personality. Its irregularity reads as human and relaxed rather than mechanical, adding charm and motion to headlines and short passages.
Likely designed to provide a legible sans foundation with a hand-drawn, characterful twist—keeping familiar proportions while introducing subtle irregularities to feel more personal and expressive in everyday design contexts.
Uppercase forms stay clean and straightforward, while lowercase adds more personality through asymmetric terminals and buoyant curves. The overall texture in paragraphs is animated, producing a gently “dancing” line that feels intentional and consistent across the set.