Sans Normal Ladav 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' and 'Grift' by 38-lineart; 'Laro', 'Laro Soft', 'Lusio', 'Lusio Soft', and 'Modern Sans' by Larin Type Co; and 'Glence' and 'Jindo' by Nine Font (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, retro, dynamic, impact, motion, approachability, display, rounded, oblique, soft corners, compact joins, heavy terminals.
A heavy, oblique sans with broad, rounded forms and smoothly finished terminals. Curves are built from stout ovals and arcs, while straight strokes are slightly softened rather than razor-sharp, giving the letters a cushioned silhouette. Counters remain open but are relatively tight due to the weight, and the overall rhythm feels compact and energetic. Figures follow the same robust, rounded construction, reading clearly at display sizes.
Best suited to large-scale typography where its weight and slant can lead the composition—headlines, posters, and bold brand marks. It also fits packaging and merchandising, especially where a sporty or retro energy is desired. For longer text, it works most effectively in short bursts such as pull quotes, labels, or navigational callouts.
The tone is assertive and upbeat, combining a sporty forward slant with approachable, rounded shapes. It suggests motion and confidence without feeling harsh, leaning toward a playful, retro-leaning boldness suitable for attention-grabbing headlines.
The design appears intended as a high-impact italic display sans that balances strength with friendliness. Its rounded geometry and consistent slant aim to deliver fast visual momentum and strong presence while staying approachable in tone.
The italic angle is consistent across capitals, lowercase, and numerals, creating a strong sense of rightward momentum. Round letters (like O and o) appear slightly squashed into wide ovals, reinforcing a broad, stable stance, while diagonals in letters like A, K, V, and W feel muscular and compact.