Sans Normal Wader 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids content, friendly, playful, casual, modern, approachability, readability, modern warmth, brand friendliness, rounded, soft, humanist, open, bouncy.
A rounded sans with soft, tapered terminals and subtly uneven stroke modulation that gives the forms a lightly hand-drawn feel while remaining clean and consistent. Curves are generous and open, with broad bowls and a slightly bouncy rhythm across words. Uppercase shapes stay simple and geometric-leaning, while lowercase forms are more lively, with single-storey a and g and a looping, descendered y. Numerals are rounded and approachable, with smooth arcs and simplified construction that matches the letterforms.
Well-suited to branding and packaging that benefits from a friendly, contemporary voice, as well as headlines and short paragraphs in editorial or marketing settings. It can also work well for youth-oriented or casual lifestyle applications where a soft, inviting sans is desired.
The overall tone is warm and approachable, with a gentle informality that feels personable rather than strictly technical. Its rounded corners and buoyant letter rhythm suggest friendliness and ease, making text feel conversational and light.
The design appears intended to deliver a modern rounded sans that reads clearly while feeling more human and relaxed than a strictly geometric counterpart. It aims to combine clean sans structure with softened terminals and a lively rhythm for approachable communication.
Counters are fairly open and the joins are softened, helping maintain clarity at larger text and display sizes. The design balances tidy construction with small idiosyncrasies (notably in curved letters and diagonals), which adds character without tipping into novelty.