Serif Normal Mobid 2 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, luxury, dramatic, fashion, classic, elegance, impact, refinement, authority, modern classic, hairline serifs, bracketed, vertical stress, crisp, sculptural.
A sharply modeled serif with extreme thick–thin modulation and crisp, hairline finishing strokes. The overall build is compact and sturdy in the stems, while bowls and terminals taper quickly into fine points, creating a dramatic vertical rhythm. Serifs are small and refined, with a mix of pointed and slightly bracketed joins that read cleanly at display sizes. Capitals feel stately and slightly condensed in presence, while the lowercase shows lively, calligraphic shaping in curves and terminals, giving the design a sculpted, high-precision look.
Best suited to headlines, deck copy, and other large-scale typography where its fine hairlines and dramatic modulation can be appreciated. It works especially well for magazine mastheads, fashion and beauty branding, luxury packaging, and statement posters. For longer text, it will be most comfortable when set with generous size and spacing to preserve the delicate details.
The tone is poised and high-end, with a theatrical contrast that suggests fashion, publishing, and premium branding. It balances classical formality with a slightly sharp edge, producing an assertive, editorial voice rather than a quiet bookish one.
The design appears intended to deliver a contemporary take on a classic high-contrast serif: elegant, attention-grabbing, and optimized for visual impact. Its sculptural terminals and crisp serifs aim to project refinement and authority while staying stylish and modern.
Numerals match the letterforms’ strong contrast and show pronounced stroke tapering, which reinforces the font’s display-forward character. The italics are not shown; the sample indicates a consistent upright stance with tight, energetic spacing and a strong baseline presence.