Sans Normal Akdom 14 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor', 'BR Firma', 'BR Segma', and 'BR Sonoma' by Brink and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, modernity, approachability, simplicity, geometric, rounded, open counters, smooth curves, even texture.
A solid, geometric sans with broad proportions and smooth, round construction throughout. Strokes are heavy and largely monolinear, producing an even, dark texture in text. Curves are generous and cleanly drawn, with open apertures on letters like C, S, and a single-storey a that keeps forms simple and legible. Terminals are mostly straight-cut with occasional gentle rounding, and the overall spacing feels stable and readable at display sizes.
Best suited to headlines and short-to-medium display text where its broad, heavy forms can project clarity and impact. It also works well for branding and packaging that benefit from a clean, friendly geometric tone, and for signage where quick recognition and sturdy letterforms are important.
The tone is modern and straightforward, balancing a strong presence with an approachable, friendly softness from its rounded geometry. It feels confident and practical rather than technical, with a clean contemporary voice that suits bold, clarity-first messaging.
The design appears intended to deliver a contemporary geometric sans optimized for strong visibility and a consistent, even color on the page. Its simplified lowercase shapes and open counters suggest an emphasis on legibility and an approachable, versatile display personality.
Uppercase forms are notably wide and steady, while lowercase keeps a compact, utilitarian rhythm with clear differentiation in shapes like g (single-storey) and t (simple crossbar). Numerals are sturdy and highly legible, matching the letters’ geometric weight and consistent curve logic.