Sans Normal Allal 10 is a regular weight, very wide, low contrast, upright, tall x-height font.
Keywords: branding, headlines, ui labels, posters, signage, modern, neutral, friendly, clean, efficient, clarity, modernity, approachability, versatility, geometric, monoline, open counters, rounded joins, crisp terminals.
This sans presents broad, generously proportioned letterforms with a monoline stroke and smooth, rounded curves. Counters are open and circular, and the overall construction leans geometric, with clean joins and largely straightforward terminals. Uppercase forms read sturdy and stable, while the lowercase shows a tall, highly legible structure with simple shapes and minimal modulation. Numerals follow the same even, rounded logic, keeping a consistent color and rhythm across text.
This typeface suits branding systems that want a modern, friendly neutrality, as well as headlines and short-to-medium UI labels where width and openness can enhance clarity. It also works well for posters and signage, where the broad forms and simple curves remain readable and visually steady.
The tone is contemporary and approachable, balancing a clean, matter-of-fact clarity with soft, rounded geometry. Its wide stance gives it a confident, spacious presence that feels modern and unpretentious rather than formal.
The design appears intended as a clean, geometric sans with a spacious footprint—prioritizing straightforward legibility, a smooth texture, and a contemporary tone suitable for general-purpose display and interface typography.
The wide proportions create strong horizontal emphasis and roomy internal space, which helps maintain clarity at display sizes while keeping a smooth, even texture in longer lines. The overall impression is consistent and restrained, with geometry doing most of the stylistic work.