Sans Contrasted Gogu 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, retro, sturdy, assertive, impact, ruggedness, industrial tone, retro sport, octagonal, chamfered, blocky, compact, angular.
A heavy, block-built display sans with chamfered corners that create an octagonal, cut-metal silhouette. Strokes are predominantly straight and planar with crisp joins, producing a rigid, engineered rhythm; counters tend toward squared or beveled forms rather than true circles. Proportions feel compact and dense, with broad verticals, sturdy horizontals, and simplified terminals; diagonals in forms like K, V, W, X, and Y are thick and emphatic. Lowercase follows the same geometric language with strong, rectangular bowls and short, stout extenders, while numerals echo the same beveled construction for a uniform, sign-like texture.
Best suited to impactful display sizes where its faceted geometry and dense weight can read clearly—headlines, posters, team or athletic branding, event graphics, packaging, and bold signage. It also works well for short labels and logo-style wordmarks where a rugged, engineered voice is desired.
The overall tone is tough and utilitarian, evoking equipment labeling, varsity markings, and hard-edged retro display lettering. Its angular cuts and dense black mass read as confident and no-nonsense, with a subtle mechanical and sport-minded energy.
This design appears intended to deliver maximum visual impact with a fabricated, chiseled aesthetic—prioritizing strong silhouettes, consistent corner chamfers, and a uniform, blocky texture for attention-grabbing display typography.
The beveled corner treatment is consistent across letters and numbers, helping the type maintain a cohesive, stamped look. Round archetypes (O, C, G, 0, 8, 9) are interpreted as faceted forms, which reinforces an industrial, fabricated feel and keeps color very even in headline settings.